The Journal

Now in it's fourth year, I am incredibly excited to share with you the full results as well as some of my key learnings from the 2024 Product Survey! First, THANK YOU! Before we dive ahead...

It might be old news by now, since these new items dropped back in September 2023...but just in case you missed it we now make insulated jackets and bibs! It was a long time in...

Dome Fleece created a NEW collection of cozy fleece-lined bucket hats for The Afterlife to keep your noggin warm from sunrise to après. We've had our eye on Dome Fleece for awhile now. Known for their colorful and unique...

Say hello to PRIMO. We wanted to think outside of the box and push some boundaries to launch the PRIMO Collection this season. So, on October 22nd, 2023, we held “The PRIMO Show”. A fashion...

Feast your eyes on the Gas Tank Bag Collection from Boneshaker We sent TREW partner and biking fanatic, Anna from Boneshaker Bike Bags, a box of cashed TREW outerwear to see what she could whip up out...

  For the third year now, we brought back our Spring product survey in 2023. It looked very similar to last year, with a good amount of crossover on the questions and topics that we asked...

Gilles Sierro is not someone that I could ever imagine myself being lucky enough to ski with. I don’t even know how people find out about him. You won’t find out about him by googling...

We'll get right to the point: new gear is nearly here and we're frickin' stoked -- and if you're reading this, then you probably are, too! Below is everything you could ever want to know...

Well, the title really says it all: while the entire team is currently in at the Blanket Glacier Chalet enjoying a rousing week of snow, product testing, gear talk, and group bonding, rest assured that our online...