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The Journal: WHAT'S UP @ TREW

Why did we launch new Winter outerwear in June?? Good question.

By Katherine Donnelly on

It's officially June. As I sit here writing this, the thermometer in my window is reading 95. I have the fan cranked up to high, but it's only doing so much to keep me from fully...

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Nuyarn Development: The Results

By Chris Pew on

We are stoked to bring back some Nuyarn Merino into our product line this year. To help us with the designs, we turned to you all, our customers. There was incredible participation! We are grateful...

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Shape the Future of our Nuyarn Collection

By Chris Pew on

We first introduced Nuyarn merino wool to our customers in 2015. It was love at first wear: the incredible lofty softness, the athletic stretchiness, the stout synthetic backbone. Nuyarn merino is made for the mountains. ...

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Mentally Together with Cassidy Quinn

By Chris Pew on

Our good friend, Cassidy Quinn, launched her new podcast this season: Mentally Together. Cassidy's goal is to discuss mental health with a diverse collection of individuals from different backgrounds and in different professions, sharing real...

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How 2020 Made us a Better Company

By Chris Pew on

2020 will be remembered for the unprecedented COVID-19 health crisis, political and social unrest, and economic turmoil. It was a challenging time to be a small business, to say the least. Due to our loyal...

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2020 Has Been A Sh*t-show, But We're More Thankful Than Ever

By Katherine Donnelly on

We'll spare you the full recap of the year we've had, because we've all been living it. Albeit our experiences from this past year may look different from one to the next, in essence we...

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Great Gifts Under $50 for the Skier or Snowboarder In Your Life

By Katherine Donnelly on

What a frickin' year, huh? With everything going on in the world right now, this holiday season is going to be very different than anything we've ever experienced. Which means that we're all going to have to...

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Good Gear Auction: Inclusivity in the Mountains

By Chris Pew on

The Good Gear Auction was created to create more equity and diversity in the snow sports community. This guest blog was written by Alex Armstrong.   As a skier, when you look around the ski hills, trailhead...

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Letter From CEO

By Chris Pew on

Last week, in an effort to engage our community, I wrote the below letter to the customers on our email list. The response was overwhelmingly positive and I'm truly grateful for everyone's input (if I haven't...

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Black Lives Matter

By Chris Pew on

Black Lives Matter. This is a moment of powerful anger, frustration, and sadness in our country. The heartbreaking truth is that this moment is so long overdue. It is humbling, intimidating, and painful, but we...

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