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The Journal

Welcoming Alex Aparicio to the TREW Team!

By Katherine Donnelly on

It's always a joy getting to welcome a new member to the TREW team, and it's been no exception with Alex coming on board to help as we dive headfirst (back) into the world of...

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3rd Decade Ski Bum // Keree Smith's 2025 Ski Season Recap

By Jess Joyner on

  What's up TREW Fam! TREW Athlete Keree Smith Here! This year marked my 33rd lap around the sun. Time seems like it’s flying by as my birthday and another winter are already over. Admittedly,...

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Pow, Peaks, and Plane Rides // Eric Lee O'Brien's 2025 Ski Season Recap

By Jess Joyner on

Bottom of the Moai face on the Santa Teresa PC: Pablo Bell @_pablobell   Yo TREW Crew! Eric Lee O’Brien here dropping in with a season recap – it’s been a whirlwind of pow, peaks,...

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Contemplations w/ Chris: Eat the Food (and Other Hard-Won Lessons in Factory Relationships)

By Chris Pew on

We’ve been working with the same factory partner in Bangladesh since 2012. Over the years, I’ve come to understand just how vital it is to build personal relationships with everyone involved in making our products—not...

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THE AFTERLIFE x TRUCE DESIGNS

By Jess Joyner on

  INTRODUCING: THE AFTERLIFE x TRUCE DESIGNS Luke of Truce Designs is passionate about putting less waste out in to the world and has been a great partner to TREW over the years, being the...

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TBL Sessions with TREW Athlete Quavo

By Jess Joyner on

Quavo hitting a rail at the first-of-its-kind womens streetstyle TBL Sessions event In April. Photo by Matt Roebke. Ever wonder what happens when you get 25 talented female freeskiers from all over the world together?...

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An interview with Violet, our 2025 Gone Boarding designer

By Jess Joyner on

The new backcountry skiing logo designed by Gone Boarding student Violet Fillinger from Truckee High School!   TREW first joined forces with Gone Boarding students two years ago to create an original graphic that would get...

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Contemplations w/ Chris: The Tariff Edition

By Chris Pew on

How many times have you heard the word “tariffs” this year? And how many times did you hear it last year? Take the bigger number, multiply it by your birthday, and you've nailed the math for...

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Happy Mother's Day!

By Katherine Donnelly on

To moms everwhere. Our deepest love and appreciation to all the moms out there who have shaped our lives, built us up, cared unconditionally, loved passionately, and continue to inspire us to be better and brighter....

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Wild Places // Silverton, CO

By Jess Joyner on

  TREW Ambassador and Coalition Snow pal Evin Harris spends her days nestled in the San Juan mountains of Colorado in a small scrappy town called Silverton. At first glance this place can appear as just...

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