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Here’s our vision: when you show up to a trailhead or liftline and you spot the thumb’s up brand, you know that you’re in good company. We’re here for a good time, and we’re serious about keeping the good times going for everyone.

We are advocates for backcountry safety, protecting our wild spaces, responsible manufacturing, and for a more equitable and inclusive culture for mountain recreationalists and professionals. 

We believe that people who have positive experiences in the mountains are better stewards for the environment, happier people in their communities, and more motivated to make the world a better place. If that sounds a little idealistic to you, then you haven’t yet sampled the proper goods. 

Jump in our uptrack, there’s plenty of supply up high and we don’t mind spooning our tracks to make room for more.


The conservation of North America’s wild places ensures the existence of pristine backcountry zones for future generations to enjoy. We believe that it is our duty as backcountry skiers and snowboarders to advocate for and protect these valuable places. 

We are members of the Conservation Alliance, a group of like-minded companies that disburse its collective annual membership dues to grassroots environmental organizations. Since 1989, the Alliance has contributed more than $24 million to grassroots conservation groups and has helped save 73 million acres of wildlands. As members of the Alliance, our goal is to link the backcountry skiing and conservation communities.  

Backcountry Safety and Education

Backcountry skiing and snowboarding is at a critical phase in it’s growth; human-powered adventure into the mountains has never been more popular, equipment has never been better, and education and knowledge has never been more important and in-demand. Through our ambassadors, backcountry guide partners, and content production, we hope to be a conduit of backcountry safety, education, and awareness for our community.

Nearly all of our bibs come with an integrated transceiver pocket; this is intended not only as a convenient home for you transceiver while you’re riding, but also as a reminder to some of our customers that a transceiver is an essential tool for every backcountry skier and snowboarder.

Diversity, Equity, and Inclusion

The current makeup of snowsports participation does not represent the diversity of the cities and communities in which we live, and we believe it should. Everyone should have the opportunity to recreate on our planet’s wild lands, and, if we can help it, everyone should have the opportunity to take a trip to powdertown. 

Yes, we know: backcountry skiing and snowboarding is an anatomically small slice of the pie. But it’s our slice, and we aim to make it a little more accessible, inclusive, and fun by working with our ambassadors, community members, and fellow industry professionals to push the backcountry into an inclusive and welcoming future.

Responsible Production and Lifespan.

Our aim is to build gear that can lap the sun as many times as you lap your favorite chair on a powder day...and then some. The longevity of TREW products is ensured by building high-quality gear and supporting the repair and maintenance of the gear throughout its lifecycle. 

An equitable, high-quality supply chain is essential to manufacturing products with durability and longevity in mind. We strive to achieve quality and integrity in product manufacturing by maintaining transparency in our supply chain and verifying that our shared values and ethics are upheld by the standards of our Code of Conduct. Read more about our supply chain and code of conduct here.

The Afterlife

We are continually working towards lessening our impact and overall footprint. Not only are TREW products designed to be repairable, but we offer comprehensive warranty support to our customers to make it easy to keep existing gear in good shape for as long as possible. We also recently launched our own circular commerce program where customers can trade in and recycle their old TREW items for us to repair, resell, or upcycle the components into other useful products. It’s called the Afterlife, and be warned - the undead will soon be shredding amongst us…