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Here’s our vision: when you show up to a trailhead or liftline and you spot the thumb’s up brand, you know that you’re in good company. We’re here for a good time, and we’re serious about keeping the good times going for everyone.

We are advocates for backcountry safety, protecting our wild spaces, responsible manufacturing, and for a more equitable and inclusive culture for mountain recreationalists and professionals. 

We believe that people who have positive experiences in the mountains are better stewards for the environment, happier people in their communities, and more motivated to make the world a better place. If that sounds a little idealistic to you, then you haven’t yet sampled the proper goods. 

Jump in our uptrack, there’s plenty of supply up high and we don’t mind spooning our tracks to make room for more.

Conservation

The conservation of North America’s wild places ensures the existence of pristine backcountry zones for future generations to enjoy. We believe that it is our duty as backcountry skiers and snowboarders to advocate for and protect these valuable places. 

We are members of the Conservation Alliance, a group of like-minded companies that disburse its collective annual membership dues to grassroots environmental organizations. Since 1989, the Alliance has contributed more than $24 million to grassroots conservation groups and has helped save 73 million acres of wildlands. As members of the Alliance, our goal is to link the backcountry skiing and conservation communities.  

Responsible Production, Lifespan, and Afterlife.

Our aim is to build gear that can lap the sun as many times as you lap your favorite chair on a powder day...and then some. The longevity of TREW products is ensured by building high-quality gear and supporting the repair and maintenance of the gear throughout its lifecycle. 

An equitable, high-quality supply chain is essential to manufacturing products with durability and longevity in mind. We strive to achieve quality and integrity in product manufacturing by maintaining transparency in our supply chain and verifying that our shared values and ethics are upheld by the standards of our Code of Conduct. Read more about our supply chain and code of conduct here.

The Afterlife

We are continually working towards lessening our impact and overall footprint. Not only are TREW products designed to be repairable, but we offer comprehensive warranty support to our customers to make it easy to keep existing gear in good shape for as long as possible. We also recently launched our own circular commerce program where customers can trade in and recycle their old TREW items for us to repair, resell, or upcycle the components into other useful products. It’s called the Afterlife, and be warned - the undead will soon be shredding amongst us…