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This is performance you can feel good about. Our PRIMO Collection is made from our revolutionary proprietary fabric, PNW 3L Primo, which is woven from 100% recycled nylon.
100% recycled - that's already pretty cool, right?? But here's the kicker: with PRIMO, we didn't have to skimp on the technical features or protection to make it happen. And all PRIMO products boast 20k waterproofing, 20k breathability, and are even more durable than anything else in our lineup.
So forget having to choose between being green and staying dry. You can feel good, look good, and stay outside longer with the all-new PRIMO Collection.
We have several different shipments coming our way as we type this and we expect to have our PRIMO items shipping out to folks between October 31 through mid-January, depending on the product.
Each PRIMO item will have more specific information on the respective product page, so please refer to those dates for the most accurate ETA*.
*We are doing everything we can to get the gear stocked and shipped as quickly as we can, but please know that there is always the chance of delay - whether at the freight stage or at the warehouse receiving + fulfillment phase; if and when we do encounter any delays, we will be in touch with any existing preorders. Preorder editing/cancellations are available at anytime up until the product leaves our facility.
Ever since TREW opened its door - er, well, garage door that is - back in 2009 we've known that minmizing our impact on the natural world was a core tenet of our business. But creating a sustainable fabric that stood up to our rigorous performance testing was easier said than done...
Over the years, we've watched as other brands have launched their own iteration of recycled, lower-impact outerwear to the world. But in those products, there have always been compromises - the ultimatum of performance or sustainability.
We've quietly continued our work with long-time partner, Toyota Textiles of Japan, working hard and waiting until we got it just right. And here we are, now in 2022, ready to unveil one of our proudest achievements: a fabric that can take a beating, feels incredible on, keeps you warm + dry, and is woven from 100% recycled nylon.
With the PRIMO collection being our most eco-friendly lineup since our inception, it seemed almost necessary to look to the natural world around us to find bold + beautiful colors befitting of such a momentous product line.
From the lavendar fields flanking our original home in Hood River and the Pacific coastal tides an hour to our east, to ribbons of Aurora Borealus and mesmerizing magma from lands farther off, we find so much inspiration for Mother Nature - and the stunning colors of PRIMO are no different. We hope you enjoy!
