The Journal

The Genderization of Gear

The Genderization of Gear

It shouldn't come as a surprise that the topic of gender - and more specifically, how it relates to gear - is a hot conversation within snowsports. While the industry as a whole has dumped a...
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On Snowboarding, with Shawna Paoli

On Snowboarding, with Shawna Paoli

When we bring people into the TREW family as an ambassador, what we look for is something far past just the tally of followers, likes, cliffs stomped, face shots, days in a season. Rather, it's...
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Watch Now: Hank Stowers' Maritime Air Parts I & II

Watch Now: Hank Stowers' Maritime Air Parts I & II

Maybe you have already heard of Hank Stowers and have seen their film project, 'Maritime Air'. Maybe you haven't. Regardless, this is a human being well worth knowing - and if you're lucky, you may...
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In Pursuit of the Perfect Turn ft. Peter Bollenbacher

In Pursuit of the Perfect Turn ft. Peter Bollenbacher

Photo by Jonathan Stone. There's no denying it: we're all on the pursuit of that perfect turn. Maybe you've experienced one before and are on the hunt for recreating that magical feeling, or maybe you...
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Cross-Training to Become a Stronger Skier or Snowboarder 

Cross-Training to Become a Stronger Skier or Snowboarder 

Hey, Trew Crew! My name is Emma, and as a skier, I am wildly passionate about cross-training for my favorite sport so that I can be a stronger athlete, prevent injury, and stay healthy in...
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Contemplating Ski Movies

Contemplating Ski Movies

This contemplation is a distillation of a discussion we had in the office about ski movies this week. My younger colleagues thought they knew something about ski movies from the 80s and 90s and it...
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Breaking Barriers in the Ski Industry with Humaira Falkenberg

Breaking Barriers in the Ski Industry with Humaira Falkenberg

  Look back on your life, and the countless people you have met in your adventures, and there is sure to be that one person (or if you lucky, maybe a few people) who are...
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Welcome to the TREW Crew, Ski The Whites!

Welcome to the TREW Crew, Ski The Whites!

Well, it's official. You can now find TREW in a little shop right at the doorstep of New Hampshire's White Mountains...please help us welcome Ski The Whites to the TREW Crew! If you're in need of trusted local knowledge,...
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Backcountry Should Be Dope

Backcountry Should Be Dope

Ian Williams founded and owns Deadstock Coffee, the world’s first coffee shop for sneakerheads. Their motto is Coffee Should be Dope. Ian and his crew operate out of a small shop in Old Town Portland,...
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