With a slow start to the season, we've had to be patient to get the final word from testers and publications on how the new '25/26 PRIMO is performing on-snow. But as they say, good...

These days you can find our 2024/25 PRIMO Collection, both in women's Plus sizes and men's Extended sizes, featured in a slew of magazines and publications as "most inclusive sizing" and "best sizing options".  But...

"Building bibs to fit women can be tough, but Trew nailed it with the Capow." Right from the get go, SKI Mag's recent article Best Women’s Ski Pants of 2025 sings the praises of our...

This isn't the first year that our PRIMO 3-layer collection has turned heads with customers, gear testers and publications alike - but it definitely is proving to be the biggest year in terms of online...

With our mind on snow nearly 365 days of the year, it can sometimes be hard to peel ourselves out of powder-filled daydreams long enough to consider other modes of adventure.... But recently, The Manual...

It might be old news by now, since these new items dropped back in September 2023...but just in case you missed it we now make insulated jackets and bibs! It was a long time in...

Well folks, the accolades and awards continue to come in for our newest PRIMO 3L offerings, this time with a double win in both men's and women's categories for Best Overall Snowboarding Jacket from GearJunkie. >> Read...

If the onset of Fall means one thing, it's that we're oh so close to the beginning of Winter. But with the changing seasons comes a few other perks that we don't take lightly around...

Pinch us! Getting to see our Nuyarn products on The Manual's recent article for their top picks for lightweight, summer-ready merino wool clothing for men is a huge deal for us....and we couldn't be more stoked...

There's a first time for everything, and this month was the first time we had renowned online publication The Inertia take our gear out for some proper on-snow testing....to great success! Gear Editor Will Sileo...