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This is performance you can feel good about. Welcome to PRIMO.
There has been this tendency in the snowsports world to design products for either the backcountry or the resort. We get it. We’re all about tailoring designs for the end-use. Square hole, round peg, and all that. But if you’re anything like us, we’re just as likely to slide up a skin track as we are to lap the chairs at our local hill. Heck, some months we can only manage to fit in a few night skiing laps, while other weeks we’re touring every week. Balancing life and chasing pow is challenging, but grabbing the right gear shouldn’t be. Our Primo Collection is 100% ready for any mountain adventure.
It is the most versatile, sustainable, and durable collection we’ve ever made.
Primo is built with 100% recycled nylon yarns and ready for 100% of whatever you throw at it.