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By Katherine Donnelly on

Nothing gets us more amped than joining forces with creative individuals who are doing amazing things. Whether it’s working with upcycling ninjas to develop new uses for old gear through our Afterlife Program or showcasing the work of boundary-pushing photographers and videographers, we are all about it.  

This winter, we are stoked to launch the TREW Creator Series, a multi-chapter journey through the work and creative explorations of individuals who are out there pushing the boundaries and blazing new trails in their respective fields.

For the initial expression of the TREW Creator Series, we have teamed up with photographer, videographer, and creative juggernaut, Erica Hinck, for a three-part series in which she fuses her vision and love of the mountains with TREW product in unique, innovative, and experimental ways. 

Check out the selected works for Chapter One: “The Fear of The Dark” below, along with a bit more information about Erica and her inspiration behind the project. 

Be sure to check back in on the last day of the month in February and April for the two remaining chapters in Erica’s journey!










Erica, give us the goods....

Who are You?

Hello! My name is Erica and I am a photographer based out of SLC. When I first started learning about photography, I was scared to learn about lights. So for this series, my focus is to embrace the artificial & push my comfort zone. My partnership with TREW is giving me permission to explore and I’m excited to see where it goes. 

Where are you originally from?  

New Hampshire

How long have you been skiing?  

I started skiing at 21. Skiing is not an easy sport to learn as an adult, but it’s been 7 years since I started (and my whole life revolves around it now).

What is your favorite place to ride and why?  

Utah. 100%. It has the best mountains & is the best place to call home. 

How did you get into photography / videography?

After graduating college with a graphic design major, I decided that if I didn’t start right then, I might not ever. So I moved my life to Boulder, Colorado–and for the first few years, I worked mainly as a video editor. It took me a long time to get photo clients and build a portfolio. Given self-doubt & a winding path, it took me an even longer time to call myself a photographer. I think I’ve made every mistake you can make, which makes any success all the sweeter.

What and who are your biggest inspirations in the industry?

Vivian Maier might be my favorite photographer. She had an amazing eye for street photography.  She left behind an incredible body of work and she is someone I look up to as a trailblazer.

What is your favorite part of your job?

My favorite part of my job is how much there is to learn. It’s endless. 

What are you most looking forward to in 2024 and beyond?  

I am looking forward to continuing this series. I have so many ideas I’ve wanted to try for years that I have never quite gotten around to. I feel like I finally can. So I’m looking forward to experimenting and growing in 2024. 

What is the one item you cannot go skiing without? 


Best snack to bring along while touring?

A big ass sandwich.

Favorite Food?


Cowboys or astronauts?

Cowboys all day.

Check out Erica's other work within the TREW Creator Series:

Also, be sure to follow Erica on Instagram for all of the latest + check out her site for more of her work!

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