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RECAP: The PRIMO Show at Mt. Hood Ski Bowl

By Katherine Donnelly on

Say hello to PRIMO.

We wanted to think outside of the box and push some boundaries to launch the PRIMO Collection this season. So, on October 22nd, 2023, we held “The PRIMO Show”. A fashion show on the top of Ski Bowl Ski Resort's summit featuring the TREW PRIMO collection that was streamed live to anyone around the world with an internet connection, only viewable through the skier and snowboarder’s simultaneous best friend and arch nemesis, the live ski cam.

The conditions really were lookin’ PRIMO, and the gear was lookin’ even better. Made from 100% recycled nylon and ready to take on whatever the winter throws your way.


“Today's media landscape has become increasingly cluttered, noisy, and vast. It can prove extremely difficult for brands to break through the madness and effectively communicate with consumers, both new and existing. In order to combat this problem and make some noise for TREW's new PRIMO collection this season, we went to work on ways that we could subvert the traditional actions, behaviors, and media habits of the typical rider to do something a bit out of pocket, fresh, and innovative.” - Graham Wallace, TREW Marketing Director





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