Ski Serious is a creative project with a mission to keep skiing silly, fun, and to not take itself too seriously. The team behind ‘Ski Serious” is made up of athletes Kole Harle, Jess Kuzik, Jeff Ashton, working together with the creative talents of photographer Ashley Voykin, and filmmaker Aidan Croskrey.

Primarily based in the Kootenay region of British Columbia, the team behind Ski Serious is passionate about translating their love of sport through creative exploration.

Check the crew out on Instagram: Ashley, Kole, Jess, Jeff