Le journal

26 PRIMO

BEHIND THE COLORS W/ KELLYN: 2025/26 PRIMO

Another year, another set of fresh PRIMO colors - and we’re back with our favorite Queen of Color Kellyn Wilson to give us a peek at her inspiration and process when locking in pantones for...
Read
"The Journey Is the Reward": A January in Japan with Trew Gear x Zirkel Optics

"The Journey Is the Reward": A January in Japan with Trew Gear x Zirkel Optics

Written by Justin Reiter, Zirkel Optics Cofounder and Olympian There are powder days you never forget. And then there are the trips where the snow doesn't fall—and somehow, those ones stick with you just as...
Read
Welcoming Alex Aparicio to the TREW Team!

Welcoming Alex Aparicio to the TREW Team!

It's always a joy getting to welcome a new member to the TREW team, and it's been no exception with Alex coming on board to help as we dive headfirst (back) into the world of...
Read
 Keree Smith's 2025 Ski Season Recap

3rd Decade Ski Bum // Keree Smith's 2025 Ski Season Recap

  What's up TREW Fam! TREW Athlete Keree Smith Here! This year marked my 33rd lap around the sun. Time seems like it’s flying by as my birthday and another winter are already over. Admittedly,...
Read
 Eric Lee O'Brien's 2025 Ski Season Recap

Pow, Peaks, and Plane Rides // Eric Lee O'Brien's 2025 Ski Season Recap

Bottom of the Moai face on the Santa Teresa PC: Pablo Bell @_pablobell   Yo TREW Crew! Eric Lee O’Brien here dropping in with a season recap – it’s been a whirlwind of pow, peaks,...
Read