We believe that people who have positive experiences in the mountains are better stewards for the environment, happier people in their communities, and more motivated to make the world a better a place.
The Thumb's Up Mentality
Sliding down mountains is undeniably fun. This has been true from your first day sledding down your neighborhood hill to your most recent multi-day backcountry trip. The thumb’s-up is a not so subtle reminder that a quick dip into some dry powder is all you need to fill up your cup. You dig?
Our mission is to make apparel that makes it easier for all individuals to have a damn good time in the mountains.
A Good Pair Of Bibs
So, how did we start this journey? Well, for us, we’re happiest when we’re dry and comfortable and getting pitted in bottomless backcountry powder, so our first design was easy: a solid pair of bibs.
We designed the TREWTh bibs in 2008. A pair of ruggedly waterproof, lightweight, and durable bibs built for the backcountry, available in shades of bright teal and deep purple; we made it known right from the start that this is what we’re all about.
We honed our craft the old-fashioned way: shipping products out of our garage in Hood River, OR, and driving our gnaRV to resort parking lots and letting the locals take a spin in some bibs. If you happened to visit us in those early days, we apologize for the smells and hope you stayed for the pig roast.
The TREW Collection
The TREWth Bib helped us discover our formula for our entire collection: rugged utility, no-brainer functionality, and a style that instantly communicates that you’re the right kind of backcountry partner (i.e., I want to go on a tour with that dude).
Today, we distribute our products through our own website and through trusted retail partners across the continent. This hybrid-direct-to-consumer model isn’t something that we take lightly; it allows us to have a closer connection to our customers, and align the focus of our design and development with the real needs of our community. We believe that it delivers more value to you and creates products with more longevity.
Meet Our Team
CHRIS PEW
KATHERINE DONNELLY
JESS JOYNER
ANDREW GALE
JORDAN MEIER
ALEX APARICIO
OUR COMMUNITY
We're firm believers that it's less about what you do than how you do it and who you do it with. It's the experience itself, and the connections you make with other awesome humans that make this sport so damn special...and so stinking fun!
OUR VALUES
We are advocates for backcountry safety, protecting our wild spaces, responsible manufacturing, and for a more equitable and inclusive culture for mountain recreationalists and professionals.
OUR SUPPLY CHAIN
We believe that good products start from good supply chains.
We strive to achieve quality and integrity in product manufacturing by maintaining transparency in our supply chain.
