Le journal

Welcome to the TREW Fam, Kate Devine!

Welcome to the TREW Fam, Kate Devine!

TREW is excited to welcome ACMG Ski Guide, Owner, and Operator of the Selkirk Lodge, Kate Devine to the TREW Fam!  Kate’s family built the Selkirk Backcountry Lodge near Revelstoke, BC in the late 80’s...
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 TREW x Coalition Snow

Backcountry Beta 2025 // TREW x Coalition Snow

  Spring is in the air! With stable conditions and bigger backcountry lines opening up, now is the perfect time to (re)share some backcountry shred-ucation by yours TREWly and the lady gang over at Coalition...
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 Chris: 16th Birthday Edition!

Contemplations w/ Chris: 16th Birthday Edition!

We’re celebrating our sixteenth year in business. Katherine asked me to write a “Contemplations” about it. Where do you even begin? I decided to share some of my earliest memories of starting this brand.... March, 2008....
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 Kellyn Wilson

Behind the PRIMO Colors w/ Kellyn Wilson

Hi TREW friends and fam! Kellyn Wilson here. You may recognize me from some TREW ads, my short film Made in Voyage, or the functional fashion Substack newsletter I co-write called TOGS. But today, I’m...
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 Sara DeLuca, Co-founder of Dovetail Workwear

Contemplations Takeover w/ Sara DeLuca, Co-founder of Dovetail Workwear

Authentic design. Does such a thing exist anymore? Even in small innovative brands where we are not constrained by 7 million layers of management, broad appeal and salability often take priority over pushing the boundaries of...
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