Designed for Peak Enjoyment.
We've been on this beat for over 16 years, tucked away in the Pacific Northwest, designing, testing, and reading the fun meters. Our findings were conclusive:
IMPROVED PERFORMANCE
30k waterproof. 30k breathable. Polyurethance membrane.
BUILT TO WEAR
Two face fabrics, zone-constructed for movement and durability.
SUSTAINABLE.
Bluesign and GRS-certified, 100% recylced sources. PFAS-free.
Wish you were here.
Where’s here? It’s not a place, really. Here is early morning on the skin track. It’s the quiet blanket of snow on a socked in day, and the feeling in your gut before you drop.
Here is wherever you are in PRIMO.
Sure, you can find lighter. You can find baggier. But you won't find better. Tough as nails, dry as a bone, and a real hoot. There's more fun per run in Primo.
Why doesn’t everyone make gear like this? Beats us.
And here's how we did it: materials and construction that keep the PNW's pounding wet at bay, colors that don’t go out of style but are far from drab, and a real passion for pockets. It's not rocket science. It's not even science. It's skiing, and it's a good time.
STYLE BY KELLYN WILSON
THE VISIONARY
When she's not galavanting across the globe attending fashion weeks, styling brand shoots, or shredding chest-deep pow, Kellyn can be found tucked away in her idyllic Telluride home dreaming and scheming away on the future of PRIMO. From colors to cuts, you can thank her for how rad this kit looks.