Designed for Peak Enjoyment.

We've been on this beat for over 16 years, tucked away in the Pacific Northwest, designing, testing, and reading the fun meters. Our findings were conclusive:

One kit, done right, for the folks who ski it all.

IMPROVED PERFORMANCE

30k waterproof. 30k breathable. Polyurethance membrane.

BUILT TO WEAR

Two face fabrics, zone-constructed for movement and durability.

SUSTAINABLE.

Bluesign and GRS-certified, 100% recylced sources. PFAS-free.

Wish you were here.

Where’s here? It’s not a place, really. Here is early morning on the skin track. It’s the quiet blanket of snow on a socked in day, and the feeling in your gut before you drop.

Here is wherever you are in PRIMO.

Sure, you can find lighter. You can find baggier. But you won't find better. Tough as nails, dry as a bone, and a real hoot. There's more fun per run in Primo. Why doesn’t everyone make gear like this? Beats us.

And here's how we did it: materials and construction that keep the PNW's pounding wet at bay, colors that don’t go out of style but are far from drab, and a real passion for pockets. It's not rocket science. It's not even science. It's skiing, and it's a good time.

Wish you were here.

Where’s here? It’s not a place, really. Here is early morning on the skin track. It’s the quiet blanket of snow on a socked in day, and the feeling in your gut before you drop.

Here is wherever you are in PRIMO.

Sure, you can find lighter. You can find baggier. But you won't find better. Tough as nails, dry as a bone, and a real hoot. There's more fun per run in Primo. Why doesn’t everyone make gear like this? Beats us.

And here's how we did it: materials and construction that keep the PNW's pounding wet at bay, colors that don’t go out of style but are far from drab, and a real passion for pockets. It's not rocket science. It's not even science. It's skiing, and it's a good time.

THE FABRIC

30K/30K. ZONE-CONSTRUCTED.

We'll spare you the tech-y jargon: PRIMO 30/30 is a two-fabric, zone-constructed shell system engineered for peak performance.

Built with 100% recycled nylon yarns, it rides hard in the resort, works with you on the uphill, and is ready for 100% of whatever you throw at it.

THE FEATURES

Our flagship collection holds nothing back in the feature department, bringing you the best of everything.

Unparalleled fit adjustability, intentional storm-protection, ventilation for days - and this storage space is a thing of beauty, deep pockets thoughtfully placed throughout for optimal fun-having.

THE FIT

We brought in our in-house fit expert, Steph, and her wizardry with 3D tools and pattern drafting to completely rebuild our PRIMO fits with articulation and movement in mind. The goal? Make garments that disappear when you're out there doing your thing.

Comfortable, performance-minded, built for serious riders looking for a good time. That's PRIMO.

THE FABRIC

30K/30K. ZONE-CONSTRUCTED.

We'll spare you the tech-y jargon: PRIMO 30/30 is a two-fabric, zone-constructed shell system engineered for peak performance.

Built with 100% recycled nylon yarns, it rides hard in the resort, works with you on the uphill, and is ready for 100% of whatever you throw at it.

THE FEATURES

Our flagship collection holds nothing back in the feature department, bringing you the best of everything.

Unparalleled fit adjustability, intentional storm-protection, ventilation for days - and this storage space is a thing of beauty, deep pockets thoughtfully placed throughout for optimal fun-having.

THE FIT

We brought in our in-house fit expert, Steph, and her wizardry with 3D tools and pattern drafting to completely rebuild our PRIMO fits with articulation and movement in mind. The goal? Make garments that disappear when you're out there doing your thing.

Comfortable, performance-minded, built for serious riders looking for a good time. That's PRIMO.

STYLE BY KELLYN WILSON

THE VISIONARY

When she's not galavanting across the globe attending fashion weeks, styling brand shoots, or shredding chest-deep pow, Kellyn can be found tucked away in her idyllic Telluride home dreaming and scheming away on the future of PRIMO. From colors to cuts, you can thank her for how rad this kit looks.