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The backcountry should be dope. This is the unwavering sentiment at the core of this collaboration, where two small Portland businesses came together - one from the snow world, one from the coffee world - to celebrate the snob-free mentality and promote positive experiences in the outdoors.
Where does world-class snowboarding, artisanal coffee roasting, and sneaker culture collide? Portland, Oregon, that’s where. To celebrate our creative and caffeinated community of skiers and snowboarders, Portland’s own TREW Gear and Deadstock Coffee are pleased to present the TREW x Deadstock Collection.
The history of this classic black & yellow colorway goes all the way back to an infamous ‘Wet Floor’ Dunk High SB sneaker that Deadstock’s founder, Ian Williams, designed while he was working as a custodian and moonlighting as a designer at Nike’s Beaverton campus; the final product is as unforgettable as it is a true ode to the creative and entrepreneurial spirit of Portland.
TREW founder, Chris Pew, and founder of Deadstock Coffee, Ian Williams, first met in 2018 as part of the inaugural Built Oregon cohort - a group of likeminded, Portland-based entrepreneurs. They found common ground in their mutual passion for riding Oregon’s Mt Hood and the unique inspiration that Mt Hood brings to Portland’s outdoor and creative culture.
“I’ve been passionate about snowboarding at Mt Hood since I was a kid. I’ve always wanted to design a snowboard kit. It was super important to me that the kit be high quality and waterproof, something that anyone could wear and be comfortable for a day of riding at Mt Hood. That’s where working with TREW came in; I knew they were making really technical stuff for the backcountry and that’s what I wanted to bring to my community.” - Ian W.
As much as we love stopping into Deadstock for a delicious beverage, this partnership goes much deeper than a craving for their coffee.
We at TREW are massive fans of what Ian and his crew have built out of their small shop in the heart of Portland's Chinatown; it's more than just a community of coffee-loving sneakerheads, it's a family of folks who all commit to a snob-free experience where judgement and exclusion is left squarely at the door. Fun, happiness, and laughter rein supreme here - and that's something we can TREWly get behind.
Do yourself a favor and make a pitstop at Deadstock the next time you're in PDX. You won't be disappointed, both in the fine refreshments + the good company.