The limited edition Powfish Collection is inspired and designed by longtime TREW athlete Colter Hinchliffe. We were very excited to work with Colter on this collection due to his history and ability skiing deep pow with such fluidity, ease, comfort, and style. This deep pow collection is our experimental offering for the advancement of snow outerwear. The pinnacle of waterproof protection, insulation, pure comfort and soothing movement. Plain and simple, these threads are for deep diving pow turns.
Last winter with the copious amount of snow falling in Jackson Hole we had the idea to head that direction and shoot product videos. We called up Colter with the Powfish collection in mind and told him to meet us there for the week where we would product test, get feedback and talk shop about this new outerwear collection.
With many years spent skiing in the mountains, Colter was very transparent and direct with what he wanted.
"I want a long, simple, clean jacket. Black preferably. Definitely a softer zipper and a flap to cover it rather than a stiff waterproof one. Light insulation in the chest as if I was wearing a vest would be epic. Big ass front pockets too. Make sure there's enough room for everything" - Colter
So, here's what we mocked-up.
Actions shots of Colter product testing first & second protos
Photos - Matt Power
Once we finalized the function, style, fit, comfort, and technicality, it was time for production.
"I have loved all black for a while, proof from my collab with TREW and the Powfish Collection" - Colter
Introducing The Limited Edition Powfish Collection