Over the next couple of months, we're going to give our customers the opportunity to get into the greatest gear at crazy prices.
These are FLASH SALES. Prices are available as listed for a limited amount of time. When this inventory is gone, it is not being restocked in the same colors or styles. Follow along on this blog and check back for updates. Have fun!
5/11/20 - 5/18/20 POWFISH RETIREMENT PARTY
To start, we'd like to celebrate a jacket that is relatively new to our line-up but that is not returning for next season's lineup: the Powfish. This is, effectively, the Powfish's retirement party.
We first designed the Powfish in 2017 in collaboration with our long-time athlete and collaborator, Colter Hinchliffe. Colt was looking for something more stylish, longer, softer, stretchier, and with two cargo pockets on the front of the jacket. We settled on the "fish-tail" back as a collaboration with a board manufacturers Folsom Skis and Elevated Surfcraft. The final product was immediately our favorite around-town, resort-riding jacket.
The Powfish received a redesign from VP of Design, Brittany Crook in 2018, and an update with some techy-environmentally-friendly materials in 2019, but it never really caught on with our customer base. Our shell jackets like the Cosmic, Powfunk, and Capow reign supreme for our customers but the Powfish consistently received positive reviews and praise from the brave customers who ventured into the Fishy waters.