Bright is right. In the backcountry, quickly scanning the horizon or the trees to make sure your companions are close by is made a lot easier with bright colors. Since we started over ten years ago, we've always had to goal of finding unusual colors. Our intent was twofold: we wanted to stand out as a brand and we wanted to offer our customers the opportunity to not look like everyone else. We arrived at the functional aspect of color selection by accident.
A couple of years ago, when we first starting testing different woven fabric and laminate combinations that ended up with developing our PNW3L (Blog: New Fabric Development), one of the sample yardages we used came from an overstock from a marine survival company. The fabric was in this crazy vibrant neon yellow. For finding solitary specs floating around in the ocean, you can't do much better than neon yellow.
For our PNW3L, we ended up using a very similar woven face fabric to this marine survival company - we had the same goal, to make the woven outer fabric as resistant to water as possible. As those sample bibs made their rounds across our ambassador team, everyone kept asking if we were going to bring the neon color to production.
Well, we held out for a couple of years, and then decided why not? Bright is right. To be seen is to be found. Or we saw Colter Hinch post on his instagram, "Dance like no one is watching. Ski like everyone is"
*A note to the individual who will invariably comment, "how can I duck ropes in those bright pants?" Answer: don't duck ropes. Unless you live in an area where ropes don't mark temporarily or permanently closed areas where ski patrol might or might not be controlling for avalanches, access the backcountry through gates or from literally anywhere else besides ducking ropes.