Branching Threads was launched in Juneau, Alaska where you can ski down to the ocean, ice skate up to the Mendenhall Glacier, and spend every hike during the summer in a rain jacket. But everything is changing, fast. Climate change has begun to alter our weather patterns indefinitely which has led to a shortened ski season, a rapidly receding glacier, and drier summers. I wanted to help contribute to the solution. So I leveraged my friends that were killer artists, found hemp and organic cotton shirts and sweatshirts to print their artwork on, and got to work.
All of our designs were of unique Alaskan landscapes that helped form our appreciation for the outdoors – and what made us want to protect it. Then, we partnered with the non-profit Trees for the Future to plant a tree for every dollar in sales that we have, meaning when we sell a $55 sweatshirt, we plant 55 trees with that money. Better yet, they donate the trees to farmers in sub-Saharan Africa to plant in their gardens to help their food grow which radically helps the environment, restores their fertile soil, and generates more food for their families. Finally, we teamed up with Oregon Screen Impressions here in Portland to print all of our designs.
Now that it’s been two years since we launched, we have planted over 52,000 trees and have seen our gear worn all over the world. We’ve started making reusable mugs with our designs to help reduce landfill waste and have partnered with different clubs to educate people on the importance of sustainability. But in order to make a significant impact on climate change, we need to plant more trees. This is why we are so stoked to team up with Trew to bring our products to a brand new market of outdoor enthusiasts. We are a homegrown brand with big plans and massive ambition!
Words by Branching Threads Founder, Grant Ainsworth